At its recent Accelerate event in New York, Pure Storage unveiled a comprehensive expansion of its cyber-resilience capabilities centered on three core pillars:
- Native threat detection
- Automated recovery orchestration
- Integrated partner capabilities.
Key partnerships with CrowdStrike, Veeam, and Superna provide real-time SIEM integration, automated backup orchestration, and file-level monitoring capabilities.
The capabilities leverage Pure Storage’s Enterprise Data Cloud architecture to provide unified threat detection, response, and recovery across hybrid environments.
Technical Details
Pure Storage’s cyber-resilience platform introduces several technical capabilities that extend beyond traditional storage functionality. Let’s look at each.
Detection Capabilities
The platform incorporates native threat detection through integration with CrowdStrike’s Falcon Next-Gen SIEM, enabling real-time ingestion of storage telemetry data.
Superna’s Data Security Essentials provides file and user behavior monitoring specifically targeting data exfiltration and double-extortion ransomware attacks.
These integrations can automatically lock compromised accounts and enforce security policies without manual intervention.
Recovery Architecture
Pure Protect Recovery Zones (generally available Q1 FY27) automatically provision isolated recovery environments (IREs) for non-disruptive testing and validation of applications and data, ensuring seamless continuity.
Recovery Zones allow organizations to remediate and recover from malicious attacks without impacting production systems, providing immediate restoration capabilities for mission-critical applications.
Pure Protect Community Edition offers entry-level capabilities at no cost, providing organizations with improved cyber recovery performance and reliability as a foundation for more advanced implementations.
Management Integration
Pure Fusion serves as the intelligent control plane, automatically registering FlashArray systems in Veeam Backup & Replication and enabling fleet-wide policy enforcement across all systems.
This integration eliminates manual array registration processes that traditionally require individual configuration of each storage system. Protection policies defined once can be automatically applied across all datastores in the fleet without requiring scripts or individual configurations per array.
Pure1 anomaly detection capabilities integrate directly with Veeam’s Incident API to automatically tag affected restore points during security events. When Pure1 identifies unusual activity, workflows map the anomalous behavior to specific workloads, and Veeam automatically marks corresponding backup sets.
This creates what the vendors describe as a “fast path to cleanroom recovery,” enabling restoration of verified clean data while preventing reinfection of compromised systems.
Security Foundation
The platform features TPM and UEFI secure boot capabilities, as well as enterprise-grade identity and access management, and bring-your-own-key encryption for multi-tenant environments. Security Assessment 2.0 incorporates AI-powered guidance for vulnerability identification and remediation.
Impact to IT Organizations & CyberSecurity Practitioners
Pure’s unified management approach addresses a significant pain point in enterprise environments where storage arrays, backup systems, and security tools operate in isolation:
The new cyber-resilience capabilities extend the operational benefit of Pure across several use cases:
Enterprise Fleet Management
Organizations operating multiple FlashArray systems across distributed locations will benefit significantly from the centralized management capabilities:
- The integration of Pure Fusion and Veeam eliminates the traditional requirement for individual array registration and manual policy configuration across each system.
- The snapshot-driven backup approach leverages Pure Storage’s flash architecture to enable rapid, low-overhead backup operations. The integration utilizes Pure Storage’s native snapshot capabilities for near-instantaneous backup creation and restore operations.
Verified Recovery Operations
The integration between Pure1 anomaly detection and Veeam’s Incident API creates an automated workflow for identifying clean restore points during security incidents.
When Pure1 identifies anomalous activity, the system automatically maps affected workloads and tags corresponding Veeam backup sets, eliminating the manual process of determining which backup sets remain uncompromised, potentially reducing recovery investigation time.
The cleanroom recovery capability enables organizations to restore workloads in isolated environments for testing and validation before returning to production.
Regulated Environments
Strictly regulated industries will benefit from the granular identity and access management capabilities combined with comprehensive audit trails.
The bring-your-own-key encryption supports compliance requirements for data sovereignty and key management control.
Critical Infrastructure Protection
Utilities, manufacturing, and other critical infrastructure operators can utilize the isolated recovery environments to test and validate systems without impacting production operations.
Pure’s multi-site replication capabilities support business continuity requirements for essential services.
Managed Service Providers
The “as a service” delivery model with predictable, usage-based costs could appeal to MSPs seeking to offer standardized cyber-resilience services to multiple clients. The centralized management capabilities support the scale requirements typical in MSP environments.
Competitive Outlook & Advice to IT Buyers
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Analysis
Pure Storage has been aggressively extending its portfolio to address the broader needs of IT organizations operating in hybrid-cloud environments where cyber-resilience is a core concern. These announcements continue that.
Pure differentiates itself by treating storage as an active security component rather than a passive target of protection. This contrasts with competitors who typically focus on adding security features to existing storage platforms.
While traditional storage vendors, such as Dell Technologies, NetApp, and HPE, have their own cyber-resilience initiatives, most follow more conventional approaches by adding security features to existing platforms.
Pure Storage’s partner-centric strategy provides a faster time-to-market for advanced capabilities, but it creates dependencies on third-party roadmaps and support structures.
The expansiveness of this partner ecosystem provides broad protective coverage without requiring Pure to develop all security functionality internally. This allows Pure’s customers the flexibility needed to craft a solution tailored to their environment, all without sacrificing the benefits that come with a deeply integrated solution. It’s a strong play for Pure.