ServiceNow has agreed to acquire Moveworks, an enterprise AI assistant and search technology provider. The cash-and-stock transaction, expected to close in the second half of 2025, is ServiceNow’s largest acquisition.

The acquisition strengthens ServiceNow’s agentic AI strategy and expands its capabilities in AI-driven enterprise automation, employee experience, and search.

Who is Moveworks?

Founded in 2016, the company automates employee support, workflow execution, and enterprise search through generative AI and machine learning. The company, which last raised funding at a $2.1 billion valuation in 2021, surpassed $100 million in ARR in 2023.

Moveworks provides a front-end AI assistant that helps employees find information, resolve issues, and automate workflows. Key capabilities include:

1. AI Assistants for Enterprise Workflows
   • Uses generative AI and LLMs to automate IT, HR, and business operations.
   • Supports multi-turn conversations, allowing employees to complete complex workflows through natural language.
   • Integrates with enterprise applications like ServiceNow, Microsoft 365, Workday, and Salesforce.
2. Enterprise AI Search
   • Enables context-aware search across structured and unstructured enterprise data.
   • Uses semantic search and natural language understanding (NLU) to retrieve relevant information from internal documentation, wikis, and ticketing systems.
   • Provides personalized recommendations based on employee roles and prior interactions.
3. AI-Driven Automation & Orchestration
   • Executes end-to-end automation for IT service requests, HR tasks, and finance operations.
   • Can trigger actions such as password resets, software provisioning, benefits enrollment, and expense approvals.
   • Works as a middleware AI agent, orchestrating actions across multiple enterprise systems.
4. Prebuilt Integrations & API Framework
   • Supports over 100 enterprise software integrations for ITSM, HRIS, CRM, and productivity tools.
   • Provides an API layer for custom workflows, allowing companies to build AI-driven automation tailored to their business needs.

The Strategic Fit

ServiceNow has aggressively expanded its agentic AI architecture, integrating AI-powered workflow automation across business functions. Moveworks enhances this strategy by adding:

1. Front-End AI Assistants: Moveworks delivers conversational AI that handles employee support requests, automates repetitive tasks, and integrates across enterprise applications.
2. Enterprise Search & Context Awareness: Moveworks’ AI-driven enterprise search enables employees to retrieve contextual data across disparate systems, reducing friction in business processes.
3. Prebuilt AI Integrations: Moveworks supports over 100 enterprise software integrations, including ServiceNow, Microsoft, Salesforce, and Workday, allowing AI-driven automation across HR, IT, CRM, and finance.
4. Multimodal AI Agents: The acquisition accelerates ServiceNow’s ability to orchestrate AI agents that execute complex workflows rather than rely on rule-based automation.

The acquisition enables ServiceNow to integrate Moveworks’ AI-driven workflow execution and enterprise search into its platform, expanding AI capabilities in key areas:

• Unified AI Assistant: ServiceNow will consolidate Moveworks’ conversational AI into its existing AI agent framework, providing a single entry point for employee support and automation.
• Cross-System AI Agent Orchestration: Moveworks’ multimodal AI assistants will align with ServiceNow’s AI orchestration layer, synchronizing AI agents across HR, CRM, ITSM, finance, and customer service workflows.
• AI-Driven Personalization: The integration enables dynamic, contextual AI responses based on an employee’s role, task history, and enterprise data sources.
• End-to-End Search and Self-Service: Moveworks’ enterprise search will enhance ServiceNow’s AI capabilities by enabling natural language-based retrieval of structured and unstructured data.

Analysis

The acquisition of Moveworks will dramatically accelerate ServiceNow’s agentic AI roadmap, improving its ability to deliver autonomous AI-driven enterprise workflows.

Moveworks’ AI-powered assistants and enterprise search capabilities will strongly complement ServiceNow’s automation tools, creating a scalable AI platform for IT, HR, finance, and CRM functions.

As ServiceNow expands its AI footprint, competitive pressure will increase on Microsoft, Salesforce, and Workday.

Integrating Moveworks’ technology into ServiceNow’s ecosystem will strengthen its position in enterprise AI automation, reducing friction in search, self-service, and multi-step workflows. It’s a nice acquisition for ServiceNow that increases its competitiveness and strengthens its ability to deliver on enterprise expectations for AI.