Azure Marketplace: meter’s New Avenue for Enterprise Customer Acquisition

For meter, this isn’t just about passive listing. It’s an active customer acquisition strategy. They’re tapping directly into enterprise budgets already allocated to Azure, bypassing traditional sales friction.
The Great Network Shift: Why Enterprises Are Outsourcing Support and What It Means for Contracts

Enter the Managed Service Provider (MSP). These partners offer a lifeline, promising to take on the heavy lifting of network design, delivery, and ongoing operations.
Building Bridges: Why Industry Understanding is Key to System Integrator Trust

To truly earn the trust of enterprise customers, system integrators must expand their value proposition. It’s no longer enough to just present a strong technology component.
Research Note: IBM Introduces New Consulting Advantage

IBM Consulting is introducing a significant advancement in business consulting with the launch of IBM Consulting Advantage. This new AI services platform aims to enhance the efficiency and effectiveness of IBM consultants in their client engagements. It incorporates proprietary methods, assets, and AI-driven Assistants, drawing on IBM’s technological prowess and strategic partnerships.