Celona architecture showcasing SIM + AerConnect, access points, EdgeOS rack, and Orchestrator AI for enterprise 5G.

We Need to Talk About Celona, The P5G Company

Big news coming from Celona this week. Let’s jump right in. 

I have to tell you that I have worked with the guys at Celona for years. I have deployed their P5G solutions across multiple countries in some of the most challenging industrial environments. Millions invested. It wasn’t easy, but somehow I survived it all. I can tell you from personal experience that these guys are a top-tier P5G company.

Cloud‑native architecture. Deterministic QoS. Hard earned industrial experience. That combination is why Celona stands out.

Make no mistake. There are other vendors out there with solid offerings, but Celona always comes ready to compete. In fact, they often come out on top. But here is the thing: Celona isn’t just competing with other hardware manufacturers. They are competing for the hearts and minds of enterprise buyers who just aren’t convinced that a P5G solution is right for them.

There is still legacy thinking out there that Wi-Fi is “THE” solution for all of your wireless needs. I know, you and I know better than that. But it’s a reality, and the reason that it persists is that there is some truth to it.

There are great use cases for Wi-Fi. There are great use cases for P5G. But guys, you don’t have to pick a side. You can do both. The trick is deploying multiple wireless solutions without creating a complex support dynamic.

I get it. Enterprise network teams are getting smaller. AI networking isn’t just knocking on the door. The door is about to get kicked in. Managers in the enterprise space are in a bit of a panic. They don’t like change. But things are changing so fast they are still trying to figure out a strategy that gets them through the next couple of years. The last thing they want to do is introduce more complexity into their environment, but their use cases demand it. You can’t hide from that.

What is Celona’s response? Well, first and foremost, Celona understands this dynamic. They are tapped into their customer base, and they don’t like what they are seeing. They don’t like the false choice between Wi-Fi and private cellular. They know it’s a foolish discussion. They know it’s about use cases, and the value that the “appropriate” wireless technology brings to the table.

So, the big news from Celona. CEO Rajeev Shah has three big announcements.

Number 1 — They launched Celona Orion, which is a unified wireless platform that merges private 5G, Wi‑Fi 7, public cellular, and satellite into a single deterministic fabric. Hugely important in the industrial space. If you’re running robotics, machine vision, or physical AI systems like autonomous mobile robots, this matters. Machines don’t tolerate packet loss, jitter, or dropped roaming handoffs. Deterministic wireless isn’t optional anymore for physical AI.

Number 2 — They introduced Orchestrator AI, an agentic operations system that automates provisioning, diagnosis, and remediation across all wireless domains. Again, making life easier for you network guys out there.

Number 3, and it’s a biggie — They added Celona‑built Wi‑Fi 7 access points, bundled at no additional cost with their private 5G subscription. I was shocked. I shouldn’t have been. After all, Celona has been designing their own hardware for years. They know how to do this kind of thing. They understand the supply chain and their wireless engineering is world class. But here’s why this is huge: it eliminates the double-CapEx argument enterprise buyers use to delay P5G deployments. You aren’t forcing IT teams to fight for two separate hardware budgets anymore.

On top of that, they’re solving the client side of the house with AerConnect—an open-source multi-network agent. That means industrial endpoints and mobile robots can actually execute seamless handoffs between Wi-Fi and 5G without breaking real-time sessions.

Look, it’s not going to be easy. Celona jumped into a head-to-head competition with the big Wi-Fi players. Cisco and HPE dominate Wi‑Fi. Nokia and Ericsson dominate private cellular. But here is the thing: Celona is now the only vendor going all‑in on both.

I spoke to the Celona guys, and I can tell you that they have a lot of confidence in what they are doing. They know that they have the secret sauce to pull all of this together into an easy-to-manage, cost-effective solution that enterprise buyers are looking for.

The tech will be released in the next several months. So we will have some time to dig into the specifics. I am really looking forward to that.

For now, let’s just leave it at this. Celona has shifted from being a pure private 5G vendor into a converged wireless infrastructure company that now builds and manages Wi‑Fi 7, private 5G, public cellular, and satellite as one deterministic, AI‑driven fabric. This fundamentally changes their identity, their competitive landscape, and their long‑term trajectory.

Let’s keep watching this one because it really could be a big shift in the market, and could be the announcement that we look back on as one that shaped the industry.

Disclosure: The author is an industry analyst, and NAND Research an industry analyst firm, that engages in, or has engaged in, research, analysis, and advisory services with many technology companies, which may include those mentioned in this article. The author does not hold any equity positions with any company mentioned in this article.