Rubrik recently announced new cyber-resilience features to strengthen data protection across public cloud, SaaS, and on-premises environments. The latest enhancements focus on threat detection, data protection, identity recovery, and automated recovery processes to mitigate cyberattack risks.

These capabilities expand Rubrik’s portfolio and further integrate security across hybrid and multi-cloud infrastructures.

Cloud Security Enhancements

Rubrik has extended its cloud-native security features to improve visibility, automated threat detection, and data integrity:

• Cloud Posture Risk Management (CPR): This feature inventories cloud data assets and identifies unprotected or sensitive data. By focusing on protecting critical data, it enables organizations to make more informed backup decisions and reduce unnecessary costs.
• Oracle Cloud Protection: Rubrik Security Cloud (RSC) now supports Oracle Cloud Infrastructure (OCI), including Oracle databases and Oracle Cloud VMware Solution (OCVS). This enables unified backup and recovery capabilities across cloud and on-premises workloads.
• Azure DevOps & GitHub Backup: Automated backup and granular recovery mechanisms ensure data resilience for development environments, with extended retention policies to meet compliance requirements.
• Rubrik Cloud Vault for AWS: This feature provides off-site, immutable backups with logical air-gapping, encryption, and retention locks to secure long-term data archives against ransomware and accidental deletions.

SaaS Data Protection

Rubrik has expanded support for SaaS applications to enhance data recovery and operational continuity:

• Microsoft Dynamics 365: Enhanced protection mechanisms to ensure critical business data remains available and recoverable after security incidents.
• Salesforce Sandbox Seeding: New functionality allows users to selectively migrate objects and records while ensuring compatibility with destination storage capacity. This feature will be available later in 2025.

On-Prem Security Enhancements

Rubrik has added identity protection and database resilience to counter threats targeting on-premises systems:

• Identity Recovery for Entra ID and Active Directory (AD): The solution enables orchestrated AD Forest Recovery, allowing organizations to restore identity environments without reintroducing malware or misconfigurations.
• PostgreSQL Backup & Recovery: Rubrik extends data protection coverage to PostgreSQL, ensuring availability and recoverability for one of the most widely used open-source databases.
• Red Hat OpenShift Support: Kubernetes-based workloads on OpenShift now benefit from automated, immutable backups and rapid recovery capabilities to minimize downtime in cloud-native deployments.

Advanced Cyber-Resilience & Threat Detection

Rubrik has incorporated machine learning and automation to improve threat detection and cyber-recovery processes:

• Security for Azure & AWS: New capabilities include Anomaly Detection, Data Discovery, Classification, Threat Hunting, and Threat Monitoring. These work in tandem to proactively detect cyber threats and minimize exposure risks.
• Orchestrated Recovery for Azure VM: Rubrik extends automated recovery sequences to Azure virtual machines, with scheduled test recoveries and reporting to reduce human error.
• Turbo Threat Hunting: This feature enables rapid malware-free recovery by scanning pre-computed hashes in Rubrik’s metadata, eliminating file-by-file scans.
• Enterprise Edition for Microsoft 365: Sensitive Data Discovery identifies high-risk data before an attack, while Prioritized Recovery ensures faster restoration of critical business data.

Analysis

Rubrik’s latest cyber-resilience enhancements significantly expand its cloud, SaaS, and on-premises data protection capabilities. By integrating threat intelligence and automated recovery mechanisms, Rubrik dramatically strengthens its position as a comprehensive cybersecurity and data protection provider.

From a competitive standpoint, the new capabilities increase Rubrik’s competitiveness against key players such as Cohesity, Commvault, and Veeam, particularly in cloud-native security and ransomware recovery. The enhancements also reinforce Rubrik’s position in Zero Trust security architectures.

Overall, Rubrik solidifies its market position in cyber-resilient data protection by expanding automation, identity security, and cloud-native recovery capabilities.

Competitive Outlook & Advice to IT Buyers

From a competitive standpoint, the new capabilities increase Rubrik’s competitiveness against key players such as Cohesity, Commvault, and Veeam…

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